Nanshan Shopping Festival to be open at the end the month

Published on April 15, 2009 by connie | This story has been viewed 318 views

Nanshan district in Shenzhen will hold an opening ceremony for Nanshan Shopping Festival at the central square of walking street on the second floor of the coastal town on April 30 and start the “Colorful and Fashionable Nanshan Shopping Festival” with a span of time of 3 months, according to the information of Nanshan district.

The holding time of this shopping festival is from May 1st to July 20th, which is comprised of three phases such as “May 1st”, Litchi Festival and summer time. During this period, corporations carry out favorable promotion activities as per the promises and the government propagandizes the favorable activities of each industry as well as major enterprises through New Medias for directing people’s consumption. At the same time, the elements of business circle, tourism, catering, culture, litchi festival, summer activities etc. are combined and become combination marketing through the government. Of all those activities, one is to organize the business to attract consumers with favorable promotion activities, the second is to bring along diners with characteristic food and beverage as well as quality services, the third is to attract tourists with colorful activities in scenic area and selected tour routes organized by the travel agencies and the fourth is to stimulate the consumption with awards or gifts when using cards. It’s anticipated that the people covered by the propagandizing during the shopping festival will be millions, which will pull the consumption of the citizens in Hongkong, local areas and surrounding areas.

It’s said the shopping festival designs many forms of activities for attracting the citizens to participate, including the activities of route map for shopping, card consumption, culture coming into business, litchi tasting and so on.

Shenzhen Post staff Connie contributes to the story.
visitchn@gmail.com

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