Shenzhen Airlines

Published on June 1, 2009 by brooks | This story has been viewed 420 times

Introduction to Shenzhen Airlines

Shenzhen Airlines was founded in Nov, 1992 and had entered into service on Sep. 17th, 1993, which is a share holding Airline Company specialized in air passenger, cargo and mail transportation. Since the first flight, Shenzhen Airlines keeps a consecutive record for 14 profitable years and 15years of safe flight. Furthermore, it has gained the public recognition for its safe flight, excellent services, good economic performance and effective management. Currently, Shenzhen Airlines has over 8000 employees, more than 70 passenger aircrafts and 5 Boeing 747 cargo aircrafts working in over 160 domestic and international flight routes（KUL,OSA,SIN,JKT,SEL,SGN,MFM）. It maintains 47 sales departments domestically and abroad. It has set up eight branch companies in Nanning, Wuxi, Guangzhou, Changzhou, Shenyang , Zhengzhou, Nanjing and Xishuangbanna as bases; also it, has six secondary companies of Cargo Transportation as well as Industry Trading, Advertisement, Tourism, Hotel and one international flight training school. Shenzhen Airlines is the controlling stockholder of Changzhou Airport and manages Wuxi Airport. It has set up the joint venture Jade Cargo International with Lufthansa, and co-established a regional airline company with us MESA Air Group as well as Asia United Business Airlines with Hong Kong investors. The total asset of Shenzhen Airlines at present is worth 16 billion RMB.

In Nov 2005, Shenzhen Airlines accomplished the alteration of stock equities and became the biggest private controlled airlines in China. New stockholders launched a leapfrogging development strategy called 369 Program and led Shenzhen Airlines into a new developing era.

The year 2006 is a milestone in the developing history of Shenzhen Airlines for being the beginning year for the 369 Program, and a rewarding year for safety, profits, services and development. Shenzhen Airlines has established the development strategy, formed a cultural system, performed a series of organizational innovation, management innovation, mechanism innovation and service innovation, implemented the plan of bringing and training of talents, and set up one simulator training base, three employees training centers and three co-founded research bases with universities. Entering Northeast, settling in central China, boosting the Guangzhou strategy, Beijing Strategy and Gold Delta Strategy consisted of Suzhou, Wuxi and Changzhou, actively preparing the branch companies in Shandong, Southwest, Xi’an, Nanjing, primarily accomplishing the forepart strategy deployment, the cooperate strength and social influence have performed an overall exaltation. In 2006, Shenzhen Airlines brought in twelve aircrafts of Boeing 747, 737and Airbus 319, 320, set up three production bases which made Shenzhen Airlines the year of receiving most aircrafts and fastest construction of bases. With ensuring the safety, Shenzhen Airlines has over-fulfilled all business indicators by carrying 7.1257 million passengers and 105.9 thousand-tons of cargo and mails to achieve the highest gross income of 6.448 billion RMB. Comparing with the previous year, the corresponding rises are 24.3%、27.3% and 31.8% with a profit of 360 million RMB which is the highest in Shenzhen Airlines’ history. For the first eight month, the company has fulfill 62million passenger transportation and achieved total profit for 0.45 billion Yuan. Shenzhen Airlines presents a strong impetus of development.

In 2007, directed by the Group goal ’Establishing Shenzhen Airlines’ Compass Management Module, Building a five-star aviation transport company and Becoming a leader in unique airlines ’, Shenzhen Airlines takes innovation and gumption as motivity, further accelerates the development, upgrades service quality and follows the Group business plan of ’One principal part, Two supports, Three operations, Four sectors’ to expand into an industrial group of value chains and service chains. Shenzhen Airlines keeps passenger transportation as the principal part and develops cargo transportation at the same time, implements the 369 Program, pushes forward the establishment of information and capital operation platform, realizes the collective development of cargo transport, regional lines and business jets, vigorously improve the industrial sectors which have a close relativity with the owners such as airports, hotel and tourism, real-estate, aircraft lease. In 2007, Shenzhen Airlines Group will achieve a gross income of over 10billion RMB, convey over 10million passengers, and hold over 70 aircrafts. The first stage goal of Shenzhen Airlines’ 369 Development Strategy Program will be realized in advance.

Shenzhen Airlines takes the mission of ’Becoming the world most welcome and valuable airlines, Promoting the national aviation industry to be the world’s preferred choice’, and the vision of ’Pioneering the unique airlines’ to present the public our targets and responsibilities, and to contribute our full strength on making China as an advanced country or Civil aviation.

Company culture

Corporate Culture of Shenzhen Airlines
I. Culture Totem: Roc
Once the Roc rises with the wind, it will soar light in the sky.

II. Core Ideology
1. Mission
We are aspired to become the most welcome and valuable airlines in the world, promote the national aviation industry to be the world’s preferred choice.

We have the mission to become one of the most welcome and valuable airlines in the world by all-round innovation and persistent improvement;

As a member of China civil aviation industry, we have the mission to make effort to boost the development of the whole national aviation industry and keep China aviation as a pioneer in the world.

2. Vision
Pioneering the unique airlines
We will display our personality by uniqueness and aim to become a    pioneer and leader of global unique airlines.

3. Spirits (five words)
Striving: market competition requires striving
Zest: everlasting enterprise requires zest
Ambition: constant development requires ambition
Innovation: uniqueness pursuit requires innovation
Responsibility: enterprise operation requires responsibility

4. Valuation
We propose to boost constant advancement by continuous improvement.    And we believe: no best, but better.

Teamwork is the guarantee for our continuous improvement, is the basic element of Shenzhen Airlines and is the footstone to unite our employees and boost continuous development.

Respecting employees, respecting customers and respecting social public is the dynamic source for continuous improvement of Shenzhen Airlines. Our harmonious development needs recognition, trust and support from all circles.

III. Management Principles
1. Market Principle: Quality for today means market for tomorrow
2. Strategy Principle: Not for No. 1, but for Uniqueness
3. Service Principle: Feel easy and considerate at anytime with       Shenzhen Airlines
4. Safety Principle: We pursue everlasting safety and treat everything    as a new starting point

IV: Management Principles
1. Procedure principle
SIMPLICITY IMPROVEMENT ACCURACY
2. Organization principle
CREDIBILITY AND COOPERATION
PRACTICALITY and efficiency
3. Teamwork principle
Cooperate and share
Respect individuality
4. Communication principle
“3 non” (see illustrations)
5. Virtues for talents
Wisdom: stand high and see far, continue to renovate
Trustworthiness: keep promise and take responsibility
Humanity: be severe with oneself and lenient towards others
Bravery: be fearless and wordless of failure
6. Performance principle
Encourage good performance and appreciate capability
Performance says: make one who has good performances to be Shenzhen     Airlines’ pride.
Ability proves: makes the able man outstanding.
7. Study principle
Innovation originates in study
Study is the source of innovation; we encourage the Many-sided  Pervasion study from customers, competitors and colleagues.

V: Shenzhen Airline s’ Image
1. Corporate image
Share with staff: The corporation loved by staff
Experience with customers: The corporation praised by customers
Progress with the society: The corporation trusted by the society
2. staff image
Responsibility: to do good to keep promise,
Enthusiasm: to do good from heart
Capability: to do good to be professional
Character: to do good to be nice
3. our style:
To set an example for others and carry out efficiently.
4. Logo:
Feel easy and considerate at anytime with Shenzhen Airlines.

Honors of shenzhen airlines

Winning Second Place in South Central China and nationwide Forth Place for high quality service in air in 1994’Competition of“Bringing Service Quality of Civil Aviation onto a high step”
Awarded honorable titles of “Advanced Business” and “Civilized Enterprise” by CPC Shenzhen Municipal Committee and Shenzhen Municipal People’s Government from 1994 to 2005
The Crew of SHENZHEN AIRLINES was praised as nationwide “Youth Civilization” by Central Committee of Communist Youth League of China and CYLC Committee of Civil Aviation Administration of China in 1996. 1996—2001 Shenzhen Airlines won the first prize in the “National Passengers’ Evaluation on CAAC” activity
In 1997, Shenzhen Airlines won the award of “User-satisfied Enterprise” issued by National User Committee under China Quality Management Association.
In 1997, Shenzhen Airlines was entitled as “Model Collectives of Aviation Safety” by Shenzhen Airlines Civil Aviation Administration of China
In 1999, Shenzhen Airlines was appraised as “Top-10 Enterprise of the 5th National Staff Professional Ethics” by All-China Federation of Labor and the Coordination Group of National Staff Professional Ethics Instruction and Construction.
In 2002, Shenzhen Airlines won the Golden Award of advanced collectives in the activity “National Passengers’ Evaluation on CAAC” (1993—2002)
In 2003, Shenzhen Airlines was appraised as “Advanced Enterprise in Guangdong” by Guangdong Provincial Committee of CPC and provincial government.
2004—2005 Shenzhen Airlines won “Excellent Award of User Satisfaction” and Excellent Award of Service for Abnormal Flight” in the activity “Passengers’ Evaluation on CAAC”.
In 2005, Shenzhen Airlines passed the IASO international safe operation audit and ISO international quality certification
In 2006, Shenzhen Airlines won “National Award of User-satisfied Service” and the “Excellent Award of User Satisfaction” in the activity “Passengers’ Evaluation on CAAC”

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