Combined Symbol of Universiade and Coca-cola Formally Issued
On the afternoon of November 22, the combined symbol “joyous bubble” of Shenzhen 2011 Universiade jointly launched by the Organization Committee of Shenzhen 2011 Universiade and Coca-Cola Co. was formally issued to the public at Shenzhen University. Along with the announcement of the “joyous bubble”, Shenzhen 2011 Universiade will unite Coca-Cola Co. to start the marketing activities on an all-round base, advocating sporting spirits and exhibiting the charm of Chinese youth on a more extensive platform. Liu Pingsheng, Director of Administration Department and Zheng Mingjun, Director of Market Development Department of the Executive Board of Shenzhen Universiade, Zhang Bigong, Chief of Shenzhen University, Wang Jianping, COO of Coca-Cola Co. (Guangdong) and other leaders participated in this activity.
The Universiade has been regarded as the platform for the exchange of thoughts and culture of young people and the announcement of “combined symbol of Shenzhen 2011 Universiade and Coca-cola” have also attracted high concerns of the young people all over the world. The combined symbol with the name of “joyous bubble” is the combination of the symbols of Shenzhen 2011 Universiade and Coca-Cola Co. with the bright ring indicating the passion and vigor of the Universiade. This combined symbol will also appear on the series of Coca-Cola’s product packages on Guangdong market and relevant activities of Shenzhen Universiade at the beginning of 2010.
Shenzhen Post Elaine Contributes to the News.
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