Shenzhen Post

With the foundation of the “Universiade Alliance”- sponsors and official cooperation Medias club, the marketing work of Shenzhen 2011 Universiade will step into a new stage. It’s said several guests including Bank President of the Head Office of China Merchants Bank, Ma Wenhua will discuss together the sports marketing and Nanfang Press Corporation will release the Universiade Marketing Strategy on the site.

According to the Executive Bureau of the Organization Committee of the 26th Universiade, today’s activity will revolve around the sports marketing and the Urban Sea-oriented Life and Sports Marketing Summit with the theme of “sailing the city, marketing the future” is the high-light. Famous people from all walks of life including Jiang Xiaoyu, Vice Executive Chairman of the Organization Committee of the Universiade, Ma Wenhua, Bank President of the Head Office of China Merchants Bank and famous cultural scholar Wang Luxiang get together and will extend keynote speech on the themes of Universiade, marketing, innovation, city civilization, ocean culture etc.

Following Nanfang Press Group becoming the first official cooperation Medias of Shenzhen Universiade, the Universiade side today will also signed agreements with China Daily, Guangzhou Daily and Chinanews.com website. Nanfang Press Group which has been deeply involved in the pageant will be responsible for the issuance of the Universiade marketing strategy. At the same time, as the main force in the “Unversiade Alliance”, it will represent the Medias and make a presentation, illustrating the Univeriade dream in the eyes of the Medias.

Shenzhen Post Elaine Contributes to the Story.

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