Shenzhen Kingkey Banner Centre,Nanshan District, Shenzhen China

Published on January 10, 2010 by brooks | This story has been viewed 621 times

Chinese Title:京基百纳购物广场

Address:Kingkey Banner Centre,  intersection of Bai Shi Rd & Sha He Road East, Nanshan District, Shenzhen

Transportation:

By bus (Bus stop: Litchi World): B610,Shenzhen Metro(Window of  the World Or  Overseas Chinese Town East))


Kingkey Banner is located in Mangrove Bay, the “rich people’s region” in Shenzhen. For three kilometers around the region there are more than ten residential quarters that are newly built or under construction. The high-end matching facilities are more and more complete, and the image of high quality in this region is becoming more and more mature.

Kingkey Banner leads the new-life-experience style consumption with forward looking commercial ideas, deeply detects the international level fashionable desire for life and consumption in the Overseas Chinese City and the rich people in Mangrove Bay, and attracts customers with a graceful, comfortable and innovatively noble shopping environment and fashionable commodities. It also shares and harvests boundless surprises from the new life, has become famous in the city with its brand new commercial concepts, applies the concept of the new life into details of daily life, and provides characteristic groups with professional, multiple, and individualistic new life services.

Kingkey Banner New Lifestyle Center, the first bay area new life Center in Shenzhen, means more than a community shopping center. It boundlessly extends the service functions of the traditional community shopping center, systematically outlines business combination, brand orientation, and function matching, and so on, which makes the center a competitive integrity with disparities, and the center puts more emphasis on the quality of life and the amenities of life, thus improving the style and class of life. It is for people who have an eye for enjoying life, and people pursuing lives of high quality to find commodities that they like or learn a better living style, and constructs a boundlessly extensive modern life.

Kingkey Banner New Lifestyle Center, aiming at a graceful and comfortable living style, gathers colorful business modalities, combines shopping, catering, education, culture, leisure, recreation, and so on, puts efforts in creating and advocating a family-style consumption new style, brings all people emphasizing appreciation and tastes together in a completely new comfortable space, as a shelter for leisure and recreation, and creates new ground for healthy and harmonious family life.

Check-in Services at Shenzhen Kingkey Banner Center Now Available to Dragonair Passengers

(HONG KONG) Dragonair passengers can now enjoy greater convenience by checking in at the Shenzhen Kingkey Banner Center, before taking cross-boundary land transportation to Hong Kong International Airport (HKIA).

Upon arrival at the airport in Hong Kong, passengers with baggage can go straight to the Dragonair Self Check-in Bag Drop counter. Those without check-in baggage can proceed straight through to Immigration, speeding up the process of getting to their flight. Passengers departing from Shenzhen will need to arrive at the downtown check-in counter at least 150 minutes before the scheduled departure time of their flight.

The Shenzhen downtown check-in service represents a further extension of the existing “upstream” check-in service which is available to Dragonair passengers check in at Shenzhen International Airport, and those travelling between Shekou, Fuyong, Humen, Macau and HKIA’s SkyPier by cross-boundary ferry for Dragonair’s flight departing from Hong Kong.

This new service will help to further strengthen Hong Kong’s dual role as a gateway to the Mainland and leading international aviation hub by creating seamless connections between the Pearl River Delta region and international flights departing from Hong Kong.

Dragonair Chief Executive Officer Kenny Tang said: “The new service represents another step forward in our existing upstream check-in services. It strengthens transportation links across the border providing travellers from cities in the Pearl River Delta a quick and convenient way to reach international destinations via Hong Kong.”


2007-08-06

Shenzhen real estate developer Kingkey will open a 120,000-square-meter shopping mall in the Mangrove Bay area in Nanshan District in early 2008, the company announced last week.
More than 10 dining, clothing, theater, and supermarket brands such as Rainbow Shopping Mall and Pizza Hut signed agreements to open shops at the Shenzhen Kingkey Banner Center, during a ceremony held at Sheraton Dameisha Resort last week.
Located at the Kingkey Yujing East housing estate, Kingkey Banner Center will be the first shopping mall at Mangrove Bay, an area dominated by high-end housing estates. “It can make up with the shortage of high-end shopping malls in Nanshan,” said Jiang Wei, general manager of Shenzhen Kingkey Banner Commercial Management Co. Ltd., the commercial estate branch of Kingkey Group.
Kingkey, a 13-year-old real estate company, has been greatly increasing its investment in commercial property since last year. In April last year, the company bought the Causeway Bay Shopping Mall in the commercial area of Huaqiangbei. Later it built a 30,000-square-meter shopping mall in Huaqiang Road South, which has become the biggest shopping mall in that area. Another 100,000-square-meter shopping mall under construction at the Caiwuwei financial area will be completed by 2010.

Opening of malls add to Nanshan cluster

But malls needed to enhance their leisure service and environment to offer customers comprehensive shopping, catering and entertainment services, said Hua Tao, general secretary of the Shenzhen Retail Business Association.

“According to commercial rules, most shopping malls need two to three years to get on the right track, but rapid growth is also possible as long as the synergy effect of the malls’ location, positioning, product mix and operation mode is overwhelming,” Hua said.

Shenzhen had 15 large upmarket malls by August, including Citic City Plaza, COCO Park and Yijing Central Walk in Futian District and the MixC and Kingglory Plaza in Luohu District.

The number of large scale malls in Shenzhen would exceed 20 in two years, with more under construction in Bao’an, Longgang and Yantian districts, the municipal government said in an earlier report on local commercial network planning.

TWO new upmarket shopping malls, Yitian Holiday Plaza and Kingkey Banner New Lifestyle Center, opened in Shenzhen on Saturday, taking the number of large shopping malls in Nanshan District to six, nearly half the city’s total.

A number of international brands have been attracted to the two malls.

Harry Potter has opened its first Chinese authorized apparel store in Kingkey Banner New Lifestyle Center, which has been decorated in a magic theme. Porsche Carrera GT limited edition and Ferrari 612 limited edition are also on the center’s brand list.

Yitian Holiday Plaza embraces some of the top brands including the world’s No. 1 specialty retailer of toys, Toys“R”Us, Spanish fashion giant ZARA and Swedish fashion retailer H&M, which set up their first South China stores here.

There is more to find in the other four malls in Nanshan, which include Garden City Center, Coastal City, Poly Cultural Square and European City.

By August, Nanshan had six of the 15 large upmarket malls in Shenzhen. What made Nanshan the most popular destination for such malls were a favorable environment and convenient transport, professionals said yesterday.

“A district crowded with private enterprises, particularly high-tech ones such as ZTE and Tencent, Nanshan has attracted an increasing number of white-collar workers who are target customers,” a professor surnamed Wei with the Economics Research Institute of Shenzhen University told the Shenzhen Daily yesterday.

In addition, many Shenzhen attractions were in Nanshan, such as Happy Valley, Window of the World, Splendid China and China Folk Culture Villages theme parks and malls were able to share visitors to those places, Wei said.

Developers are also considering the traffic advantages in the district. Nanshan has easy access to Huanggang Checkpoint and Shenzhen Bay Checkpoint. Convenient transport provided by the Metro Line 1 and the future connection with Hong Kong’s metro lines would significantly increase the number of visitors to Nanshan, some analysts said earlier.

However, the rapidly growing malls and the high density of major international brands have sparked controversy. Some retail professionals said they would cause harsh competition and losses in some malls, but most professionals are optimistic about the future growth of malls.

“The supply of upmarket malls will be immediately absorbed by the market, because Shenzhen’s consumption habits are changing, so are urban development and population distribution,” said Dominic Chung, managing director and head of investments for the Pearl River Delta area for Jones Lang LaSalle, a leading real estate company.

The growing local middle class, perception of international brands, as well as demand for leisure activities, would boost the prosperity of malls, Chung said.

But malls needed to enhance their leisure service and environment to offer customers comprehensive shopping, catering and entertainment services, said Hua Tao, general secretary of the Shenzhen Retail Business Association.

“According to commercial rules, most shopping malls need two to three years to get on the right track, but rapid growth is also possible as long as the synergy effect of the malls’ location, positioning, product mix and operation mode is overwhelming,” Hua said.

Shenzhen had 15 large upmarket malls by August, including Citic City Plaza, COCO Park and Yijing Central Walk in Futian District and the MixC and Kingglory Plaza in Luohu District.

The number of large scale malls in Shenzhen would exceed 20 in two years, with more under construction in Bao’an, Longgang and Yantian districts, the municipal government said in an earlier report on local commercial network planning.

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